Bruce + STC

Bruce — All training. One membership.

Bruce gives you access to a wide variety of sports classes such as swimming, yoga, dance, crossfit, climbing and racket sports across a multitude of institutions.

Bruce widens its exercise repertoar making STC gym facilities available to its clients – offering an even broader training experience and continuing the journey towards exercise freedom.

Bruce + STC

Nordic campaign for the collaboration between Bruce and STC – ‘You Do You’ and ‘The Dream Duo’.

These campaigns celebrate the freedom of choice, empowering individuals to tailor their fitness journey to their own needs. Whether it’s training solo or teaming up for motivation, the partnership between Bruce and STC makes it easier than ever to stay active on your own terms.

Mirage created the concept and produced the films and advertising material for social media and Dooh.

Article in industry press  → Link